Engagement Rate Calculator
Work out engagement rate by followers and by views from likes, comments, shares and saves across your recent posts — with honest, clearly-rough benchmarks.
Totals below are across this many posts
Optional
Optional
Optional — from your analytics
Engagement rate by followers
4.52%
Strong
Average interactions per post ÷ followers
Engagement rate by views / reach
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Add views or reach to see this
Interactions per post
543
5,425 in total
Comments per 100 likes
6.5
Higher usually means real conversation, not just scrolling past
The bands are rough rules of thumb, not official figures — typical rates differ a lot between platforms, niches and account sizes (smaller accounts usually run higher). By-followers suits Instagram-style feeds; by-views is fairer for TikTok, Reels and Shorts, where most viewers don't follow you. Compare against your own past posts first.